Mastering Data Mining: The Art and Science of Customer Relationship Management epub
Par olea hector le mercredi, décembre 9 2015, 23:41 - Lien permanent
Mastering Data Mining: The Art and Science of Customer Relationship Management by Gordon S. Linoff, Michael J. A. Berry
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Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry ebook
Publisher: Wiley
Format: pdf
Page: 512
ISBN: 0471331236, 9780471331230
New York, NY: John Wiley & Sons, Inc. I recently was hugely flattered by my friend Cosma Shalizi's articulate argument against my position that data science distinguishes itself from statistics in various ways. Chakrabarti, S., Cox, E., Frank, E., Guting, R. Indeed, the customer relationship management (CRM) departments at corporations are full of MBA's who took one semester of watered down data mining who don't know what they don;t know blowing smoke up managments butt. Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know 19. Michael Berry and Gordon Linoff “Mastering Data Mining- Art & science of CRM”, Wiley Student Edition 7. Deshpande, “Multidimensional Data Analysis and Data Mining Dreamtech Press 8. Mastering Data Mining: The Art and Science of Customer Relationship Management. The Art and Science of Customer Relationship Managemen Michael J. Mastering Data Mining: The Art and Science of Customer Relationship Management 18. Cosma is a well-read broadly ..